Shoogloo bring another affiliate network to India powered by UK-based OMG

UK-based Online Media Group, a leading affiliate network with strong position in the Finance and Insurance sector, will power LD Sharma’s newly set up online marketing company Shoogloo to bring second affiliate network in India. OMG, which has clients like Aviva, MBNA and Virgin, is expected to launch its technology in India by the middle of August 2008. LD Sharma, MD, Shoogloo Affiliate Marketing, has said, “Affiliate marketing in India is now scaling up and it is now time that we have more affiliate networks. I feel proud to know that I am one of those few people who brought this concept and scaled up. OMG UK specializes in financial / insurance sector and using their technology, we see huge potential in Indian market where everyone is willing to do business on performance.” Shoogloo specialises in performance based online marketing. Richard Syme, chief executive officer, OMG, has said, “We are very excited about this partnership. OMG´s technology is second to none in the UK affiliate market and it is an excellent platform for performance based online marketing in India. This feels like the right time to be entering the Indian market which is showing huge potential. We believe that the combination of our technology aligned with Shoogloo´s expertise will create a very powerful alternative for performance based marketers in India.” UK-based another affiliate network company DGM Holdings (formerly Deal Group Media) is already present in India. The company launched its Indian subsidiary DGM India in June 2007. Prior to launching his own company, L D Sharma was working at DGM India as director of search and affiliate.

Welcome to Shoogloo World

Shoogloo Online Marketing Pvt Ltd is a provider of Online Marketing services and Sales Solutions with various services like Search Engine Optimization, website optimization services, Search Engine Marketing solutions, PPC Management Services etc based in India.

Search Engine Marketing

Search engine marketing is the most important component that an online business requires to achieve its marketing goals.
When we talk about search engine marketing or SEM, there are many technologies and skill sets techniques that come to our mind - website design and development, content development, link building etc. These techniques are some of the fundamental requirements for search engine marketing.

Search Engine Optimization

Promoting a web site by earning high organic rankings is one of the primary forms of search engine marketing. All of the major search engines rank sites based on complex mathematical algorithms that weigh the characteristics of not only the web site and its pages, but also by the quantity, quality, and structure of its inbound and outbound links. How well a web site conforms to the algorithm will determine its position in the organic rankings.

It is important to note that each search engine has its own algorithm and that these formulas change periodically. Consequently, a site's rankings will often move around from period to period and vary from search engine to search engine. Part of our job at Shoogloo is to follow these changes and help our clients determine if and when changes need to be made. The other part is to help you prioritize your efforts in regards to the following factors.

Search Engines such as Google, Yahoo! And MSN do more than drive traffic - they build brands. They can make or break interactive campaigns. They influence purchase decisions. Search engines are the connection from your organization to your customers.

Pay Per Click Management

Pay Per Click (PPC): -Advertising your services or products on the Internet are both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

Affiliate Marketing

Affiliate Marketing is a web based revenue-sharing marketing practice ideally taking place between two parties. This arrangement involves an affiliate website promoting a Webmaster's site or products /services to drive traffic from its own source to the latter. The two entities transacting could be advertisers/merchants and publishers/salespeople and the compensation is earned on performance parameters, which may be a hybrid model or fundamental measures such as sales, clicks, registration etc. Affiliate Marketing networks today, have emerged as a remarkable opportunity to generate tremendous revenue using the web, as it involves minimum investment.